Agencies
Services
Analytics
What Can Analytics Do?
DoIT has chosen Adobe Analytics to be the Enterprise solution for data analytics. Adobe Analytics lets you analyze data with in-depth analysis, versatile reporting, and predictive intelligence.
- Website traffic
- Page views, Visits, Unique visitors
- Bounce rates, Time on site
- Broken pages
- and more!
- Visitor Behavior
- Entry pages, Exit pages
- Form submissions
- Downloads
- Activity maps
- and more!
- Campaigns
- Conversions
- Clicks
- Video views
- and more!
- Data visualization
- Predictive analytics
- Increased investments in touchpoints with higher ROI
- Navigate opportunities and threats
- Tag management
- Advanced segmentation
- and much more!
DoIT provides a standard monthly Adobe Analytics report to each agency for each website. In addition, all State of Illinois websites are rolled up into a single pane of glass for the Governor’s Office. Additionally, those with interactive access can create their own reports using a multitude of metrics, dimensions. and custom segments.
Adobe Analytics is for use on more than just your Adobe Experience Manager website, it can be used on non-AEM websites, vendor hosted websites and any web-based applications. The value to integrating it with your entire inventory is that you will get that single reporting solution for resident interactions with your web properties making reporting easier.
Access To Analytics
Users can be granted access to Adobe Analytics by having their Agency ATSR submit an IT Service Request to the DoIT ServiceNow system. Just provide the email addresses of all the users needing access and the website URL.